Kendrick Lamar reveals his burner Instagram account

The formerly private @jojoruski grid features a mix of selfies, creative inspiration, and low-key, slice-of-life moments.

June 16, 2023
Kendrick Lamar reveals his burner Instagram account Kendrick Lamar. Photo by Renell Medrano  

Kendrick Lamar doesn’t share much with the world. Oftentimes, it feels like he’s saving material for his albums, each of which is a massive personal unburdening — none more so than last year’s Mr. Morale and the Big Steppers. Today, though, K.Dot has given us a look into the inner sanctum by taking his formerly private Instagram account public.

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Under the handle @jojoruski, fans now find a collection of memes, selfies, and vision-board insights that offer a glimpse of Kendrick’s creative process and day-to-day life. The most recent post is just a video of him walking alongside a highway, almost unrecognizable in his jaunty baseball cap and glasses. It’s goofy and low-key — a humanizing moment for the rapper of his generation.

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Kendrick Lamar reveals his burner Instagram account