Issa Rae. Photo by Hanna Lassen/Getty Images
Issa Rae‘s Raedio, the audio division of her Hoorae Media company, has inked a multi-year partnership with Def Jam Recordings. The deal includes publishing, music supervision, podcasts, digital content, and beyond. It will also allow Raedio to sign, market, and distribute Def Jam artists.
“Our mission at Raedio is to continually evolve how and where people discover music and the opportunities for artists behind it,” Raedio president Benoni Tagoe said. “Def Jam is the perfect partner with a storied legacy to align with Raedio’s mission and vision of disrupting the music industry as we know it. Together, we look forward to expanding our reach and fostering a creative home for our new artists.”
Christina “Xtina” Prince, Raedio’s General Manager continued: “This partnership is exactly what we needed to expand and continue our mission to be a vessel and impactful resource for artists across the globe. I am thrilled to join forces with Tunji, Latrice and some of the brightest executives in the business at Def Jam at what is, clearly, an exciting time for both Def Jam and Raedio. It’s clear our visions to lead with taste and integrity align perfectly. Excited to see what we do together.”
Def Jam chairman and CEO Tunji Balogun sang praises of Issa Rae and the upcoming partnership. “Issa Rae is one of the most talented, respected, and versatile creative leaders working in entertainment today,” he said. “Her passion for artistry and authentic storytelling puts Black creators and creatives at the center of an expansive world, where they resonate deeply with her audience. Raedio exemplifies Issa’s savvy, strategic, and forward-thinking approach to building culture and community, aligning all of her verticals into one powerful audio ecosystem. Def Jam is thrilled to partner with Issa and the incredible team at Raedio on this new venture, and we look forward to telling more amazing stories together.”