Kendrick Lamar’s pgLang reveals mobile phone

A limited version of the Light Phone II, a cell phone designed to be used as little as possible, will be available for pre-order on November 2.

October 30, 2023

Kendrick Lamar and Dave Free's creative agency pgLang have shared the details of a new cell phone perfect for the doomscroll-addicted hype beast in your life.

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The device is a new version of the Light Phone II, created by Light. The phone has intentionally limited functionality — owners can only make calls and text, but will not have access to the internet, email, or apps. Watch a brief trailer for the device above. A limited run of 250 devices will be available on November 2 on pglang.com.

Last week, pgLang and Converse announced the return of the "pgLang for Converse" Chuck 70 shoe with two commercials starring Dominic Fike. Past work has included a campaign for Calvin Klein and music videos for Lamar and Baby Keem.

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Kendrick Lamar’s pgLang reveals mobile phone