Yes, you heard it right: Levi’s CEO Chip Bergh told a Forbes Magazine conference that you never need to wash your jeans—ever: “These are one of my favorite jeans. These jeans are maybe a year … read more »
Transitional items to keep you crisp in this season’s topsy turvy weather From the magazine: ISSUE 91, April/May 2014 1) Levi’s Commuter Series T-shirt, $34 This T-shirt was made specifically for cycling, and its reflective … read more »
On a different night, it might have seemed intensely out-of-the-ordinary to spot a stylish young woman slipping out of her Loubitouns and entering a tent-like, dandelion-yellow structure with pillow soft floors and elastic appendages stretching … read more »
FADER NYFW, Spring 2014 These days, fashion as a spectator sport is as much about the models on the runway as it is the guests in the front row, and that means you better come … read more »
From the magazine: ISSUE 87, August/September 2013
Casting long shadows in Phoenix’s hot desert.
Filson and Levi’s—the two American brands that have been around since your great grandparents were in diapers—have once again created a collection that personifies classic Americana with a modern twist. There’s a Western-style shirt with … read more »
Every biker has experienced one unavoidable woe: the inevitable disintegration of your go-to biking pants. Crotches tear. Fabric becomes thin. Your friends don’t want to hang out because they think you smell bad. Levi’s aims … read more »