Tagged: The Tough Alliance


Stream: CEO, “MIRAGE”

On February 4th, Sincerely Yours co-founder Eric Berglund will reanimate as CEO with WONDERLAND, a record inspired by “a trillion things. Bumblebees, death, Squadda B, high school girls, Jungfrukällan, etc.,” he says. He previously shared … read more »

POSTED January 23, 2014 10:37PM IN MP3 / STREAMS TAGS: , , ,

Interview: CEO

Sweden’s inimitable CEO talks divine inspiration and loving yourself unconditionally My favorite FADER feature you’ve probably never read is Pete Macia’s 2008 Tough Alliance cover story, showcasing gorgeous pictures of soccer in Gothenburg, some insight … read more »

POSTED January 9, 2014 12:50PM IN MUSIC INTERVIEWS TAGS: , , ,
ceo wonderland


Tough Alliance member and Sincerely Yours co-founder Eric Berglund is back with his solo project CEO—which has apparently gone from lowercase to all-caps. Today, Modular announced that WONDERLAND, CEO’s sophomore album, will come out February … read more »

POSTED November 25, 2013 5:27PM IN MP3 / STREAMS Comments (1) TAGS: , , ,
Screen Shot 2013-07-19 at 12.34.23 PM

Stream a Mix of Every Sincerely Yours Release, From 2005 to Now

For his hero-making inaugural Soundcloud upload, Gothenburg’s Teo Losman has compiled a mad, two-hour mix celebrating his city’s fantastic label Sincerely Yours with one track from every release, from their first one by The Tough … read more »

POSTED July 19, 2013 12:37PM IN MP3 / STREAMS TAGS: , , , ,

By the Numbers: Service

In By The Numbers, FADER looks at a big record release and breaks it down in basic digits. In FADER #82, we actually took on a record label: Gothenberg, Sweden’s Service, which, with 19 albums … read more »

POSTED October 23, 2012 12:30PM IN BY THE NUMBERS TAGS: , , , , , ,

Video: Martin Luuk, “A Gentleman’s Story”

Martin Luuk, the 40-something Swede behind one of the year’s most strangely sweet love songs (and most endearing press photos) has commemorated the track with a lovely music video, directed by Kristian Bengtsson and edited … read more »

POSTED June 11, 2012 11:28AM IN MUSIC VIDEO TAGS: , , ,

Download Service’s 10-Year Anniversary Compilation

One of the past decade’s secretly most influential labels, Service, home to impossible-to-appreciate-enough drivers of the experimental pop sea change like The Tough Alliance, The Embassy and Jens Lekman, celebrates their tenth anniversary with a … read more »

POSTED March 13, 2012 2:30PM IN MP3 / STREAMS TAGS: , , , , , ,

Video: Korallreven, “As Young as Yesterday”

Swedish director Marcus Söderlund’s video for Korallreven’s propulsive and gorgeous “As Young as Yesterday” resembles the Söderlund-directed video for The Tough Alliance’s “A New Chance,” which trails the band’s two members (and a rose bush) … read more »

POSTED December 8, 2011 4:30PM IN MUSIC VIDEO TAGS: , , ,

Daily Inspiration: The Tough Alliance, “Koka Kola Veins”

Tomorrow is my last day at FADER after four years, and I’ve been trying to think of the one song that embodies my time here. This is as close as I can come. I’ve forced … read more »

POSTED February 3, 2011 6:28PM IN MUSIC VIDEO Comments (6) TAGS: , ,

Video: ceo, “Illuminata”

Both ceo and The Tough Alliance have a strong habit of making songs that are more or less built on a foundation of pure joy. Running through wide open fields, picking a flower and then … read more »

POSTED December 15, 2010 12:30PM IN MUSIC VIDEO Comments (1) TAGS: , ,