FADER/Fred Perry: These New Puritans + Jeremy Jay Sweat It Out In LA

First, the obvious: Friday night’s The FADER/Fred Perry Subculture party at The Echo in Los Angeles was hot. Equatorial hot. Science experiment gone wrong hot. Luckily the complimentary Bass Ale keep things as cool as possible. But you know what? Heat means dresses and shorty shorty short-shorts. The back patio was bursting with partiers, glowing with perspiration and looking fine. Inside, LA’s Jeremy Jay offered momentary reprieve from the record temperatures. Mixing dirty synth lines and slinky bass to their new glam, Jay and his band heroically kicked off the first show of their national tour. Even more surprising, J.B. from the UK’s These New Puritans really did rock his chain mail throughout the entire show. Dude, if you’re trying to lose the poundage, don’t sweat it (ha!)! You’re skinny enough!

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FADER/Fred Perry: These New Puritans + Jeremy Jay In LA

All you West Coasters that were jealous of the FADER/Fred Perry party with These New Puritans and Shy Child we threw here in New York a couple weeks ago stand up! Tomorrow night at The Echo in LA you can catch These New Puritans as well as mega happy good times LA dude Jeremy Jay for FREE! Also free is the Bass Ale. Watch a video from These New Puritans’ New York performance up above, and if you are hanging in California RSVP after the jump. If you go the These New Puritans dude might even wear his chainmail vest thing.

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NYC: FADER/Fred Perry Party With Shy Child And These New Puritans

Last night we braved a 70% chance of precipitation and apocalyptic heat only to watch the chips fall just as we safely barred ourselves inside the Mercury Lounge for the FADER/Fred Perry party. And jamming through it all—through the cats and dogs and fallen branches and spewing fire hydrants—were Fred Perry Subculture favorites These New Puritans and Shy Child. One cloaked in Shakespearean armor, and the other rocking a keytar and alto-sax. Maybe it was the free Bass Ale talking, but people were looking good. And wet.

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Video: These New Puritans, “Swords Of Truth”

When we saw These New Puritans in Austin (see also: this post) it was very hot and they said the word “fire” a lot over jittery guitars and stop/start drums. Our thought process kind of went like this:
1)It is way too hot
2)This music is making us uncomfortable
3)This music is making us uncomfortable in a good way!

This video does the same thing and also makes us feel like we are having a drunk nightmare where everything is on fire and we are just staring at dude and once again, it is crazy hot. Uhhh, anyway! In F53 (on stands and available for download here) we talked to These New Puritans drummer George Barnett about the relationship between music and fashion and what he’s doing with Dior. Check it out after the jump.

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Levi’s®/FADER Fort: These New Puritans

We have returned from our triumphant stay at the Levi’s®/FADER Fort in Austin, but we still have tons of video and other stuffs to put up, beginning with this video of These New Puritans performing at the space. Possibly the least British of all the British bands we’ve seen lately, they could definitely start hanging out in cold American cities, wearing black and smoking inside (where it’s illegal but they don’t fucking care because they are cool). Oh, to be ingenues. Well, the lady Puritan is. The guys, they’re hitting drums a lot and looking finely tailored. We need nothing else.