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Stylee Fridays: I Heart Spring Preview

April 25, 2008

We dropped by the I Heart showroom to pay Jill and Cosmo the cat (showroom moscot and super fluffly Wowch model) a visit last week just in time for the new fall collections from Lonely Hearts, Wowch and PAM. Helene Morris of the label Lonely Hearts gave us an inkling of fall 08 things to come when we spoke to her about the US launch of the line in issue F53 so we were psyched to see the slightly grungy inspiration take shape in moody plaids, bomber jackets with jumbo-sized polka dots and some very intense saturated color dip-dyed shirts. If Cosmo the cat could speak we're sure he would tell us that he is equally excited that Wowch is dipping his animal brethen into a sea of purple and turquoise tie-dye for fall 08 . Of course you can always count on Perks and Mini to get weird, and the new collection looks like a trip down the Nile in a spaceship with nothing but magic mushrooms in your knapsack for nourishment. Our favorites picks for next season after the jump.

From The Collection:

Stylee Fridays
Stylee Fridays: I Heart Spring Preview