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Style: Hyper Resurgence

July 17, 2008


The 21st century is THE century of flying cars, cyborgs and food pills… and possibly heat sensitive fabrics. We know what you’re thinking, Wait a second, that was the eighties! It’s true, Hypercolor arrived in the eighties with quite a punch, but some of us would rather not relive our Generra days. Visions of hot summer afternoons when our heat capacity is at a max and our pits are provocatively splotched with white stains somehow doesn’t seem that appealing. Hypercolor has managed to have a resurgence lately though, sneaking into surf shops across the California coastline and even managing to take the spotlight in a new American Apparel campaign. So should we give it another chance? Designers Anzevino and Florence did a whole season of heat sensitive designs using brightly colored fabrics and the final outcome didn’t have us running naked for the streets. In fact, the pieces included flanks of scarves and loose tanks in a style that resembled Hypercolor’s cousin, tie-dye. Maybe we will give it another chance, but only if it promises to bring new futuristic outcomes and not embarrassing flashbacks of Aquanet-ed wave bangs. Check AA's demonstration video here.

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Style: Hyper Resurgence