One thing we've always loved about Donae'o's funky house hit is how understated and easily it conveys its sentiment. If an American artist, say Andrew WK for instance, made a song titled "Party Hard," there would almost certainly be some ragingly testosteroney guitar riffage and Michael Bay explosion samples. Somehow partying hard this minimally seems cooler. The video mirrors that, house party skankers all calm and sexy and taking shots, partying hard in their minds but not acting like frat bags. There is the obligatory drunk-girl pillow fight towards the end (sigh), but it's pretty PG. Also, we may have to make these "Party Hard" sweatshirts at a Crafternoon or something.
October 05, 2009