Not sure if it's too Hipster Runoff to say that this video for Major Lazer's candy-cane-sweet freestyle bumper "Keep it Goin' Louder" looks super fun. Could just be the animated zombies, but it could also be that Nina Sky and Ricky Blaze together is an unstoppable outer borough dream team. But it's October—this is a summer jam! Though they surely could not wait to bust out the ridiculousness of the "Pon De Floor" video, that's so much more a creepy autumn song, like Icabod Crane produced the drums in his secret Sleepy Hollow studio. But "Keep it Goin' Louder"'s rah-rah spirit is indeed seasonally non-denominational—clubs are open when it is cold out, and there's always next summer's block parties and parades. Plus, the internet (where this video lives exclusively on NME's site) is essentially a frozen state. Or maybe an overheated one, always toasty.
October 05, 2009