In the flurry of "remember when this happened in 2009" year-end twitter entries, hip hop brand strategist Chris Knotti remarked that 2009 was the year he saw Soulja Boy throw away the potential for a Will Smith-like empire because he wanted to smoke weed and collect tattoos. Knotti makes a good point, but our retort would be that Will Smith long ago squandered his own potential for Soulja Boy hijinx just so he could play a black superhero and make enough money to support the next 12 generations of his family. The point is, people have different priorities and for Soulja Boy those happen to include smoking Sharpie-sized blunts and chilling with free spirits like Lil B, who apparently couldn't be made to stop checking his email to shoot this video. Will Soulja Boy go on to regret this self-indulgent lifestyle? Maybe. But our guess is the feeling won't even last the duration of the massage whatever video model is giving him as we type this.
January 05, 2010