Some clothes are made for strutting, so they put them on tall, spindly models and send them down big runways. Other clothes—pieces that we often find ourselves loving—are actually tailor made for different kinds of posing. In Folk's case, jumping (or falling? we can't tell) is the movement of choice. This video of freefalling youngsters captures the warmth and playfulness of the British label far better than any catwalk could. You only catch snippets of the clothes, but the flashes of muddled color and soft knits leave us wanting a lot more Folk.
Folk Spring 2010 Video
January 22, 2010