This is a great use of Kid Cudi. Previously, he's been painted as an everyman, a stoner who might be draped in expensive streetwear and hanging out in front of illustrated backgrounds with Snoop, but a dude who gets us, the regular old viewers. The under-utilized flip is that his sing-song voice can be used to haunting effect—lurking in the back over blinking synths, almost mumbling and fading under Cam's not-impressed-with-anything-ever monotone. There are drops and tags all over this, we'll switch it out for a better version when it surfaces.
UPDATE: CDQ below.