Prompted by our contributing style editor Mobolaji playing it over and over on YouTube in the office, certain members of the FADER staff have become collectively obsessed with Usher and Will.i.am's "OMG." We particularly like the confluence of near-perfect whoa-oh-oh-oh-ohs—we tend to sing that part aloud, in rounds—and we are still marveling at the fact that Will.i.am wrote a super-catchy radio hit that doesn't make us want to box out our own eardrums. As if we needed an excuse to listen more, DJ eSentrik turned in yet another of his excellent Baltimore club remixes, letting the vocals ride on the bass for awhile before tossing in a little surprise rave squelch. We are going to play it 100 more times, maybe a thousand.
May 14, 2010