Every Thursday, FADER style intern Stephanie Osei asks employees and employers at our favorite shops around the world what their most cherished in-store item is at that exact moment. This week, we caught up with London's Not Just A Label.
Stefan, Not Just A Label:
Championing the belief that fashion should have a conscience, this range features handmade, organic, fair-trade cotton tees, free from synthetic chemicals, stamped with the unique personal styling of each collaborating designer. There's an embroidered label detailing their background and choice of design. The shirts are special because when fashion became en masse, we seemed to have abandoned quality for quantity. Environmentally aware fashion has to be the future, and consumers should start appreciating garments all over again, for what they really are, and the impact that production process has.