To celebrate the grand opening of the new Palladium store in Amsterdam, the shoe brand is not about the heavy push of a glossy ad campaign and clothing racks filled with fancy duds. Rather, Palladium is interested in exploration in urban settings. They make boots for the city trekker, so the store itself adds elements of jagged rocks, concrete and slate—props taken from abandoned urban areas. It all adds up to a space that diminishes the familiar stuffy retail format and creates a place for their customer to truly experience what they're all about.