This is the first time we’ve posted a Nike7Up song without a video, and that’s kind of a big deal. At the time, we thought fucked-out vids made the songs make sense. It was a big thing last year to pair blown-out drum machines with hyper-montaged found footage, each for the other an equally destroyed aesthetic double. But there are no war planes here, no slow-mo Britney closeups. No distractions. It’s really a pretty song, maybe that’s what broke the YouTube machine. The bass rolls over and over, everything’s chopped and delayed, sure, but it doesn’t have to be ugly. Can you make a Dream sample ugly? Is that even a thing?
January 04, 2011