In the beginning, the only place to cop Private White V.C. was a teensy tiny shop inside the same Manchester factory where it's designed and produced. But P.W.V.C. is inching towards a more inclusive selling attitude, letting us non-Mancunians into the action as well. Last month, they opened an online store for their fall collection, and coming in April, they'll be setting up a pop-up shop to debut their spring clothes in London. At 47 Lamb's Conduit Street in Camden, the store will run for 8 weeks, which gives you plenty of time to pick up some of P.W.V.C.'s perfect rain macs for London's torrential spring.
March 25, 2011