If you're exhausted by Drake’s acronym for sorority girls' favorite reason to do anything—You Only Live Once—then Jay Rock’s gruff new track "YOLA" is for you. The Dave Free-produced cut is a reminder that at one time anything that began with Y-O-L was a reference to quality cocaine, as made a rap touchstone by Bay Area rap group 11/5's 1996 album A-1 Yola. Rock may be bragging about his penchant for hard white, but it's also a nod to his California roots.
Download: Jay Rock, "YOLA" (Prod. by Dave Free)