Danish design is famous for its modernity and, occasionally, it's craziness (case in point: Henrik Vibskov), but it can be stupidly hard to pick up truly Danish products here in the States. After moving to Los Angeles from Denmark, Sharin Foo, the bassist for garage rock band The Raveonettes, noticed a gap in the retail scene that needed to be filled, and along with her fellow Dane friend and architect Camilla Hjerl have opened up a new pop-up store called HURRA! filled with products from their home country, open until December 30th at a gallery space on Venice’s main drag, Abbot Kinney. They're planning to open a permanent space downtown, but for now, Foo gave us a primer on three of her favorite designers from Denmark right now, whose merch can be grabbed at the store’s site.
They make men’s apparel, sunglasses, shoes, and bags. They have a workingman, street feel to them. They always use real people in their campaigns, typically older fishermen in their 60s-70s. It’s quirky and unique, with interesting details.
She has that clean Danish aesthetic. She has some really cool pieces, like these, for instance, bling on your sneakers. I love that juxtaposition of gold jewelry for sneakers. All of that jewelry has that Scandinavian aesthetic. It’s subtle and sophisticated-- that’s what I would say for most of the things in here, unique but not in your face.
She’s a pretty young unknown, upcoming designer from Denmark that we just followed and love. She has a ring that we’re crazy about. Her pieces are minimalistic but unique, almost resembling Japanese design.