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Video: Alice Boman, “What”

Premiere: Swedish singer Alice Boman walks a lonely road in “What,” but she’s got someone special by her side. EP II comes out June 3rd in North America.

April 09, 2014


The Swedish singer Alice Boman walks a beach in a large sign that says "What do you see," a line pulled from her new single. Well, with her wide-brimmed hat and flowy wool jacket, I see a bit of her countrywoman Jenny Wilson, to be honest (though, it's notable she loses the hat by the end—Boman is absolutely her own artist). That's her actual pet black lab by her side, a point of welcome refuge set against a song that's otherwise devastatingly lonely. You can preorder Boman's EP II on iTunes in advance of its June 3rd release date and get "What" now.

Video: Alice Boman, “What”