Last week the Toronto Raptor's global ambassador, Drake, was caught lint rolling -- rigorously -- on the job. While most of us watched this moment of mindless personal grooming and thought .gifs!, the savvy minds at Bounce saw a brandable moment. The fabric care company has since teamed up with Drake's October's Very Own to produce a limited run (of 1,200) of official OVO x Bounce x Raptors linter rollers, which were handed out to fans at tonight's Raptors-Nets game at the ACC in Toronto. For real. Not for real? This impostor OVO lint roller currently going for $31 on eBay.
April 30, 2014