These London fashion innovators never seem to disappoint. Just when we thought we could never thank the head-honchos at Fashion East enough thanks to their fashion sponsorships that helped put favorites such as House of Holland, Gareth Pugh and the duo behind Meadham Kirchoff on the map, they made our day even brighter with their announcement of the designers that will present their SS15 collections as part of London Fashion Week. Fashion East, the non-profit organization that receives funding from Topshop, TOPMAN and The Greater London Authority, nurtures the young designers of tomorrow and gives them the opportunity to show their collections to a mass-audience while providing them with guidance from London fashion guru Lulu Kennedy and her team. This season, Helen Lawrence and Louise Alsop were announced as the returning designers that will showcase their collections, while recent Central St. Martins graduate Edward Marler will make his London Fashion Week runway debut as a part of the team. With all of the excitement over the ever-fresh crop of young London design talent bubbling over, here are a few looks from the line-ups' latest collections to keep you content while we wait for their SS15 runway shows.
The textile-saavy designer eased into the scene last season with muted tones, exaggerated shapes and pops of PVC in her AW14 collection.
Known for her graphic prints and use of layering techniques, Louise Alsop's AW14 collection was a contrasting mix of brights and darks that wouldn't seem unusual in a fashionable Tim Burton revamp.
The gender-bending theatrics of Marler's Central St. Martins graduate collection caught the London fashion's world's eye and with his grandiose fabrication and penchant for the dramatic.