With their signature plum ribbon pull tabs, clean white platform soles, and distinctive cork insides, there's something almost cultlike about Eyty's concise, immaculate unisex output. Now the year old brand, in collaboration with cabinet-maker Axel Wanneberg, finally has a physical space befitting their confident, functional collections. Reflecting Eyty's philosophy of involving talented creatives from all over the world, the new store, aptly called EYTYS STOCKHOLM CITY, will feature more than just their sneakers. a beautiful book selection from the renowned bookstore Konst-ig, pottery created in collaboration with Philadelphia-based ceramist Jessica Hans and collectible vintage Swatch watches from the 80s. Perhaps most notably, the store will also feature merch from Yung Lean and the Sad Boys crew, bringing the style and bubbling music scenes of their native land. EYTYS STOCKHOLM CITY officially opens tomorrow at Luntmarkagatan 15, in Central Stockholm.
August 19, 2014