Online mega-retailer and aggressive trend revivalists Nasty Gal attempted to bring back the leather du-rag, and sadly, like "fetch" in Mean Girls, they just couldn't make it pop off. This faux leather version of a du-rag, similar to the one that Aaliyah rocked in "If Your Girl Only Knew," has become a point of frustration and mass confusion. Judging from the copy on the Nightwalker Vegan Leather Du-Rag's product page—"Sometimes you've just got to du-rag you. This vegan leather du-rag has a tie closure at back and is unlined. Perfect with a black tee dress and slide sandals"—the ladies of Nasty Gal genuinely wanted to tap into a major style moment, but somehow ended up stumbling into the hornet's nest of Twitter. From cries of cultural appropriations to sheer befuddlement, we've rounded up the funniest and most bewildering tweets below. For a primer on du-rags and 360º waves, check out WAVES, Maclean Jackson and Stephen K. Schuster's coffee table book dedicated to all-important spinning hair style.
I don't have an issue with a leather du rag so much as it's being called "vegan leather."— Xavier D'Leau (@TheXDExperience) October 14, 2014
The list of places where you can wear a leather durag AND be appreciated for doing so are few and far between— Desus (@desusnice) October 14, 2014
Waves prolly on tsunami inside a VEGAN leather du rag wow— Fire Larry Fedora (@mynameisclay) October 14, 2014
Fall must have: Nasty Gal's Vegan Leather Du-Rag. Because "sometimes you gotta du-rag you"— tahirah hairston (@tahairyy) October 14, 2014
We need to establish a Black culture tax. You wanna jack our style, fine. Pay us. 15% of every "vegan doo rag" sale goes to UNCF.— Jamilah Lemieux (@JamilahLemieux) October 14, 2014