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Watch Kendrick Lamar’s Semi-Serious “I” Video

Bounce through troubled streets with K. Dot.

November 04, 2014

We've seen the lyric video, now here's the real-deal visual for Kendrick Lamar's self-love anthem "i." In the Alexandre Moors and The Little Homies-directed clip, Kendrick bops through the streets of Compton, past dark scenes of domestic violence and suicide, to a life-affirming rooftop dance party attended by none other than Mr. Biggs, aka Ronald Isley of the Isley Brothers. Like the song, it's semi-serious but fueled by super posi-vibes.

Photo credit: Christopher Polk/Getty Images

Watch Kendrick Lamar’s Semi-Serious “I” Video