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Rihanna Confirmed As Puma’s Creative Director

And we’re stoked.

December 16, 2014

We don't need to speculate anymore: WWD has confirmed that Puma has tapped Riri as its creative director. The multi-year partnership has Rihanna overseeing the women's line, as well as working as a global brand ambassador, where she'll be in good company—joining Jamaican sprinter Usain Bolt and football striker Mario Balotelli.

Puma's CEO Bjørn Gulden tells WWD: "Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. We're delighted to have her as a partner, and we're looking forward to what's to come."

UPDATE: Ri has posted a photo of herself signing her contract whilst wearing her new creepers, so we've included that below for y'all.

on the dotted line. #PUMA

Zdjęcie zamieszczone przez użytkownika badgalriri (@badgalriri)

Lead Image: John Lamparsi / Getty Images

Rihanna Confirmed As Puma’s Creative Director