January 20, 2015
Online retailer ASOS has teamed up with Gosha Rubchinskiy, tapping the Russian designer to creative direct and photograph its spring menswear campaign. The images retain the youth and grit central to Rubchiniskiy's aesthetic, while the clothes themselves have a sunny nostalgia that's getting us excited for the warmer days ahead. The resulting collage-style spreads are sensual and evocative. Take a look at the rest of the images below, then re-visit the rave-y playlist that Rubchiniskiy paired with his spring/summer collection in 2014.