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I Ate Beyoncé’s Vegan Meal Delivery Service For A Week

The subscription diet cost me $18 per meal. Here’s what it was like.

March 01, 2015

I've been a vegan for a few years now, munching my morning trail mixes and afternoon bagels with avocado around the office kitchen, living in a nice but niche bubble. So I was pretty surprised when Beyoncé, whose lifestyle so hardly resembles mine, announced teaming up with her personal trainer on a vegan meal delivery service, called 22 Days. Gossip blogs yammering about ethical diet options? Queen Bey trying to play in my sandbox? I thought I'd test it out, order a week's worth.

The next Friday, a big cardboard box arrived printed with words like "Ripe" and "Nutty" and "Sooo Good" in a cute pea green. Inside was a plastic cooler—recyclable, like all of the packaging. In the cooler, slow-melting gel packs surrounded five pre-made, not-quite-frozen meals in standard microwavable trays. "Lunch or Dinner," they each said on the labels; specific days aren't designated, so the order is also up to you. For an impulse buy, a week of Beyoncé lunches don't come cheap: it was $92.45, including shipping, or more than 18 bucks a meal. Here's what it was like.

I Ate Beyoncé’s Vegan Meal Delivery Service For A Week