This Beautiful Lil’ Video Traces The History Of The Nike Air Max
Bc Air Max Day is comin’ up!
Nike has declared March 26 Air Max Day, which, of all the chimerical corporate holidays, is certainly one of the flyest. They've supplied us with a primer on the evolution of the Air Max, from the Centre Pompidou-inspired first iteration to the 2015 edition with its backward swoosh. There's also a bubbly little vid to illustrate the shoe's development, an animated take from the desk of Tinker Hatfield, the original co-designer and company icon. "I specifically went to Paris to see the city, but also to visit the Pompidou Center," Hatfield explains via Nike's blog. "It was a building turned inside out, with a glass skin underneath. Coming back to Oregon, I had meetings with the technicians who were working on the larger Air-sole units and I relayed my thoughts: Maybe we could also expose the Air-Sole technology and create a shoe that's like no other." The surreal, Pixar-esque video captures the imagination that went into the OG air bubble concept—we've watched it like four times already.