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Kendrick Lamar’s New Album Was Streamed 9.6 Million Times Yesterday

Broke streaming records, too.

March 17, 2015

UPDATE 3/20/15 9:42 a.m.: Hopes&Fears crunched the numbers and deducted that Kendrick likely made almost $1 million dollars from To Pimp A Butterfly's first 24 hours streaming on Spotify. Pretty crazy.

UPDATE 3/19/15 2:19 p.m.: More good news for Mr. Lamar: Billboard reports that he's gonna have the #1 album in the country this week, with over 325,000 units sold.

UPDATE 3/18/15 3:24 p.m.: Hoooooooly shit. Kendrick broke his own Spotify streaming record yesterday:

Just exactly how many people were listening to Kendrick Lamar's new album, To Pimp a Butterfly, yesterday? Sales figures will obviously give a pretty complete picture, but for now we have this astounding stat from TDE's Anthony "Top Dog" Tiffith:

Kendrick Lamar’s New Album Was Streamed 9.6 Million Times Yesterday