April 09, 2015
Attention New York City cereal eaters and/or Dipset fans: there's a new item called Cam'ron's Killa Crunch hitting New York bodega shelves this weekend. However, those lucky enough to cop a box will be surprised to find that it's filled not with breakfast, but a limited edition T-shirt (as seen below) and $100 in cash. Stock locations will be announced throughout the weekend on Cam's cereal collaborator Virgin Mega's Twitter and Instagram accounts; and for non-New Yorkers, a few boxes will be available for purchase via Virgin Mega's app beginning Monday, April 13, at 4PM EST through Wednesday, April 15, at 4PM EST.
