After years of finding cult and commercial success operating at the fringes of the fashion industry, Palace Skateboards has finally gone legit with a permanent brick-and-mortar location. Underscoring the legitimacy of the venture is its announcement on fashion industry bible Style.com, reading, "the shop, opening on April 25 at 26 Brewer Street in London, will be open every day, but undoubtedly, masses of Palace disciples will be lined up in the morning for the latest drop." The opening with be supplemented with a new collection featuring t-shirts and sweatshirts alongside more tailored offerings like fishermen sweaters and crisp jackets. For Palace boss Lev Tanju, the store will enable the brand to evolve and elevate even further. "You can make cooler things in your own shop," he tells Style.com, "and it's just nicer to sell it straight through your door." The store will serve as a personal homebase for Tanju as well as a streetwear temple: "I want it to be a place where people can come to chill, buy some music, buy some clothes, buy some skateboards. Basically, just somewhere for me to hang out, to be honest." Read more and see the full collection.
April 15, 2015