The 6 Best Swimwear Brands To Stalk On Instagram

Itty bitty bikinis and beach vibes ahead.

May 29, 2015

It's hardly a secret that we do some of our best window shopping while scrolling through our Instagram feeds. Savvy swimwear brands know that a well-curated IG feed—equally important for the latest style news as it is for wanderlust-inducing beach photos—can invoke impulse bikini and plane ticket purchases. We've filtered through our roster of IG swimwear accounts to present the best brands to stalk—and shop—on Instagram this summer. Happy double tapping!

1. For bright tropical prints, follow JaeJolly
@JaeJolly /

Known for silhouettes that are somehow intricate and skimpy at the same time, Jae Jolly is the swimwear brand that instantly injects vibrant island vibes into your Instagram feed. Designed by Janel Jolly, the line is currently available in its native Jamaica, but will ship their sunny swimwear internationally.

2. For sleek structural vibes, follow Ephemera


A photo posted by NICOLE BANNING (@_ephemera_) on

@_Ephemera_ /

Architectural vibes and bold color blocking create the distinguished look of Ephemera swimwear. Saint Laurent design alum Nicole Banning uses minimalist cuts and jewel-tone colors to elevate the line to luxury-friendly levels.

3. For swimswear that you can rock to the beach and beyond, follow KASS

Shop Now with @infinitethemag! Nude-Beach Set. Link in Bio. FREE SHIPPING

A photo posted by K A S S (@swim.kass) on

@Swim.Kass /

Photographer and swimwear designer Keiann Corlise knows the importance of the right shot and the right cut. Her label KASS deals in booty-baring high-cut styles and mesh tunics that'll carry you straight from the beach to the bar.

4. For mix and match separates, follow Montce Swim

Cabana x Ruffle Short #summer15

A photo posted by Montce Swim By Alexandra Grief (@montce_swim) on

@Montce_Swim /

South Florida-based swimwear label Montce specializes in printed mix and match separates that range from cheeky Brazilian-cut bottoms to pencil skirt cover-ups. Designer Alexandra Grief oversees the handmade collection and also offers a full customizable bikini bar.

5. For video vixen cut-outs, follow Bfyne.


A photo posted by Bfyne Designs (@bfynebabe) on

@BfyneBabe /

As JuJu's go-to swimwear brand, Bfyne clearly knows how to handle curves with style and grace. Hailing from Virginia Beach, the brand is notorious for daring cut-outs that are better suited for thirst trap selfies than they are for catching waves.

6. For a fresh update on the classic crochet, follow Kiini
@KiiniSwim /

If you're seeking next-level hippie swim style, look no further than Kiini, the NYC-based brand that's updating the classic crochet bikini with brightly saturated colors and sporty hi-tech fabrics.

The 6 Best Swimwear Brands To Stalk On Instagram