Sprite has been an ally of rap since 1986, when it put Kurtis Blow in a national television commercial. This year, the latest evolution of its Obey your Thirst® campaign tells the stories of hip-hop superstars and emerging talent with a series of documentaries made in partnership with The FADER. Over the next few weeks, we'll roll out profiles of Nas, Drake, Vince Staples, and Isaiah Rashad, all artists united by their relentless dedication to following their own paths. These docs will support the “Obey Your Verse™” Lyrical Collection, which is covering Sprite cans with legendary lyrics from Drake, Nas, Biggie, and more this summer.
“Just rapping is not that impressive anymore,” Drake says in the above series trailer. “There just has to be more. You have to be a multi-layered artist.” If that’s true, the docs show that this kind of complex potential can come from anywhere, if you just commit to yourself. “Everybody got a purpose, and you gotta find yours,” says Vince Staples. “Just go for it.”
