It's not uncommon to see people singing to themselves in public spaces in big cities like New York, but Prince Harvey sheds a whole new light on the phenomenon. After losing two computers in quick succession—one to wear and tear, the second to theft—the New York-based rapper took up residence at SoHo's sunny Apple Store, where he claims to have quietly recorded an entire album using just his voice and a demo laptop. "It wasn’t my plan to record this at the Apple Store," Harvey told The Daily Beast, describing the four-month ordeal in detail. "New York is expensive. I couldn’t just buy another laptop. I just thought, ‘I’m going to die before anyone knows I’m hot.’”
Harvey's Prince Harvey At The Apple Store: SoHo—or PHATASS for short—drops July 26. Listen to the project's totally solid first two singles "Sometimes" and "New Black" below, and then think hard about what's stopping you from finishing your mixtape.