After 80 years of making jeans for ladies, Levi's just relaunched their entire women's denim collection with a 20-piece collection of cuts and styles to fit every shape imaginable. To capture the diversity of the femme-friendly denim line, Levi's commissioned Rookie Mag contributor and buzzy photographer Petra Collins to shoot portraits of ladies in their truest blues. The subjects— ranging from Lion Babe's Jillian Hervey to rocker Joan Jett—make convincing models cast in Collins' hazy light. Check out the campaign below and browse the newly expanded line here.
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