Spotify and Beatport announced today that they're joining forces. Beatport brings its expertise on dance music to Daniel Ek's streaming service at a time when all the services are looking to bolster their reputations with the help of competing armies of tastemakers.
“We’re very excited to be the first streaming service to partner with Spotify,” CEO Greg Consiglio told Billboard. “We have a unique perspective on what’s trending, which new artists are breaking. We’re taking that expertise to Spotify—we’ll be curating unique weekly playlists that really only Beatport can do. It’s a really interesting opportunity for us to be looked at by Spotify, where they have a lot of electronic music, but they don’t have the same expertise that we do.”
It’s more than just a musical partnership: earlier this year, Spotify announced a plan to move into video, and Consiglio believes Beatport has a lot to contribute to this effort as well. “There's an awful lot of behind-the-scenes, very interesting footage,” he noted. “Original content that we're now starting to shoot that captures the essence of what's going on in electronic music.”
Consiglio added, “When you think of where the streaming market has moved over the past 6-9 months, it's a curated and playlist market. Our service is heavily curated.”