Savannah Baker, co-founder of Pum Pum Socks, took her latest collaboration back to her homeland of Jamaica, partnering with Adidas on several new takes of the brand’s signature slides. Heavily influenced by Baker’s Jamaican background, the Pum Pum x Adidas Adilette arrives with distinct Caribbean accentuations. In homage to her native Patois, the slides are customized with common slang like “tun up,” “bruk out,” and “gyal dem.” They're printed on slides that reflect Jamaica’s national colors of green, black, red, and gold.
Over email, Pum Pum Socks founder Baker tells The FADER, "When I was asked to design our own slides—instantly my partner Gemma and I knew the sliders had to embody a few elements which tie up Adidas sliders to our brand—which brings UK, US and Jamaica with a touch of Japan, together in its mission to meld what is a truly multicultural world. I am bringing [together] Jamaica, its positive Island Vibes, its colourful people, with the atmosphere of its music."
Baker's collaboration, plus the accompanying photographs of friends and collaborators she took to promote it—which you can see below—seek "to empower females" in a non-generic manner, which is wholly in line with the Pum Pum mission. Big up the gyal Savannah Baker for representing Jamaica.