Celebrating 5 Years Of vitaminwater And The FADER’s #uncapped

Before we head into year 5, we’re reliving the good times, from Danny Brown and Lil B to Bon Iver and Best Coast.

September 22, 2015

It’s not just our 100th issue. 2015 marks another milestone for The FADER: the fifth year of our epic vitaminwater #uncapped series.

It all started back in 2011, when we traveled the United States, linking up with 40 rappers in 10 cities to put on amazing shows and produce documentaries about life in their hometowns. The squad included now-household names like French Montana, Danny Brown, and Lil B—but also emerging stars, like THEESatisfaction from Seattle and Fat Trel from Washington D.C.


In 2012, #uncapped was all about the unexpected, pairing two artists from different genres on a single stage for a once-in-a-lifetime show: Frank Ocean with Bon Iver, Passion Pit with 2 Chainz, Best Coast with Kendrick Lamar, Nas with Matt and Kim. It was unlikely and unforgettable.

2013 was a wild one. We stuck to FADER and vitaminwater’s home base in New York and made boring brilliant, throwing concerts in totally unexpected spots. Solange played in a laundromat, Travi$ Scott nearly tore the roof off a bank, and in the grand finale, Big Boi and Future performed in a freaking library.

Last year, we kept things tight but got personal, putting on shows in three cities while emphasizing our artists’ unique stories of hustle in a spinoff interview series. As always, the lineup was on point, featuring Vic Mensa, Jeremih, Jheke Aiko, Rae Sremmurd, The Internet, and our final night’s surprise headliner, Trey Songz.

We’ll be popping vitaminwater bottles again this year—look forward to that, but for now, join us in reliving the good times.

Celebrating 5 Years Of vitaminwater And The FADER’s #uncapped