Producer BLOOD Breaks Down His Work On Justin Bieber’s “Sorry”

The artist formerly known as Blood Diamonds says that “apologizing can be exciting and fun.”

October 27, 2015

@skrillex @bloodpop are excited because Sorry is out. So is the alien

A video posted by Justin Bieber (@justinbieber) on

BLOOD, the artist/producer formerly known as Blood Diamonds, has undergone a quick name change. But his gifts for helping shape songs with tone and story, displayed on favorites like Grimes' "Go" and Tinashe's "Bet", are just as evident on Justin Bieber's "Sorry," which was released last week and co-produced by him and Skrillex. Bieber shared an Instagram of the trio listening to the song and riding around on hoverboards (above).


The FADER reached out to BLOOD about making the song and he explained why the song feels so happy, while Justin sounds so sad. Below, his full statement, exclusive to The FADER, on making Justin Bieber's "Sorry:"

"I wrote the music to 'Sorry' with Justin in mind, it was one of the first things I wrote for the album. From the perspective of the producer, I find the muffled vocal chops to represent the people or situations in which Justin or the listener could be apologetic towards. The vocal manipulations make an ambiguous sound and a moment later Justin replies, 'Sorry.' I love that narrative. Justin's vocal delivery and the triumphant key of the song gave the narrative a warm color. I am most excited by music that allows the beat to tell a story as much as the vocal and in 'Sorry,' the beat is saying moving forward, and apologizing, can be exciting and fun."

Producer BLOOD Breaks Down His Work On Justin Bieber’s “Sorry”