Every spring since 2002, the pages of The FADER have been brought to life in the Eastside of Austin at FADER FORT, a multi-day hangout that is now a SXSW staple. The FORT has played host to dozens of acts big and small (sometimes at the same time, like when Puffy and Lil B shared the stage) and housed countless likeminded souls interested in music from across all musical genres.
As former The FADER editor-and-chief Matthew Schnipper explains in the above oral history, The FADER FORT is "not just [artists] interacting on the pages of a magazine, they are people interacting backstage. They are following each other, playing songs that intermingle. Their audiences are being able to be exposed to each other, and all of a sudden their audiences are the same audience."