Case in point: this new video for "Everyday," a London On Da Track-production off the great DJ Holiday's most recent compilation, God Bless. Almost the entirety of the video is just Thugga dancing by himself—in an adidas tunic, in a storm of psychedelic animations, in front of an American flag—and you better believe that every second of it is glorious.
"I wanted this video to keep your attention!" DJ Holiday explained in a (very hype) email to The FADER. "I'm such a fan of all the Missy Elliott, Busta Rhymes, and Kanye West videos that kept me glued to the TV wanting more! So that's what I attempted to do with Thug! He's a very talented, colorful outspoken do what you feel type artist that has a wave like no other right now. I've watched him grow from day one so it was only right." Amen!