Last week, Stormzy cracked the U.K.'s top 10 with a grime freestyle—which would be a historical feat in itself—and he's not done yet. The south London MC wants to get said freestyle, "Shut Up" (his take on 2004 instrumental "Functions On The Low"), to number one for Christmas Day. There's a few reasons why this would be monumental—the most important one being that it would be historical for grime, and another being that it would be nothing short of amazing to have a song with the line hot chocolate and a panini to go blasting out of the radio on Christmas Day.
For most artists, a promo campaign like this might involve a few interviews and hashtags, but Stormzy likes to do things a little differently. The last couple weeks have been like a cross between a campaign trail and a victory lap, involving hanging out with fans, making parody films, and breaking chart records. Here's the essential recap.