Six months after its initial launch, Apple Music has garnered a customer base of 10 million paid subscribers, according to Hypebot. Thanks to its enormous pre-existing userbase from iTunes and the company's marketing strength, it seems likely that Apple Music's success will put more pressure on companies like Spotify that continue to offer a freemium tier. Music industry analyst Mark Mulligan predicts that Apple Music will have 20 million users by the end of 2016.
January 10, 2016
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