Phones provide "Hotline Bling" with a title and a hook, so it's no surprise that cell phone companies are excited about the track's advertising possibilities. A new T-Mobile commercial surfaced today that incorporates Drake, his crossover smash, and its video—the clip that launched 1,000 memes. The ad will run this Sunday during the Super Bowl.
The ad promptly caused one Twitter user to declare "im switching okay @verizon fuck you," at which point the Verizon Support Twitter account started tweeting at her in the hope of keeping her on their network. Check out the tweets below.