Drake is really cashing in during this year's Super Bowl, starring in not only a T-Mobile ad but also Air Jordan's new #WEAREJORDAN campaign. The minute-long spot above shows the Toronto rapper sporting a Jordan headband and talking about how much the Air Jordan brand means to him. "Jordan promotes a winning mentality, for anybody in any walk of life," he says. "It's an incredible feeling to be able to put it on and just go do whatever you gotta do." The partnership is no surprise, considering the success of "Jumpman" with Future and Drizzy's own line of OVO Air Jordans.