Rain910 Warns Against The Dangers Of Materialism On “Big Gold Chain”

“I’m just telling people not to lose sight of the things that are truly important.”

February 23, 2016

"Big Gold Chain" appears on Rain910's A Perfect Day To Die mixtape. It features a looming beat from Tariq Beats and additional contributions from Keep Pushin.' In the video, gold chains are presented as shackles, and at the end of the clip, Rain910 tosses his jewelry in the trash as uplifting gospel blares in the background.

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"Each video that I do I try and implement a message or use imagery to drive home the topic of the song," the MC explains to The FADER in an email. "With 'Big Gold Chain' I wanted to show how if we're not careful, we can become slaves to material objects without realizing the impact that it has on our lives. This isn't an anti-jewelry song, I'm just telling people not to lose sight of the things that are truly important."

Watch above, and revisit A Perfect Day To Die mixtape below.

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Rain910 Warns Against The Dangers Of Materialism On “Big Gold Chain”