Kendrick Lamar is experimenting with new methods of fan outreach. Last night took to Twitter to share details about a merch giveaway competition that will happen later today. "At 4 p.m. PST we'll be conducting an untitled unmastered. lyric contest," he wrote. "There will be 8 questions for each of the 8 songs on the project in random order. 8 lucky winners. The first person to reply with the correct answer to each question will win the untitled unmastered. merch package that includes a t-shirt, hat & backpack. So be sure to get your copy now and listen to the lyrics closely because these will not be easy!”
To be a part of the contest, you have to label your responses with "#untitledlyrics." Presumably Lebron James will be paying close attention.