Sunflower Bean Shares “Easier Said” Video
A new Human Ceremony visual.
Sunflower Bean unveiled the clip for "Easier Said" today. "We wanted to do something different with the video," lead singer Julia Cumming told i-D. "A lot of our other videos have been shot on iPhones, which was cool, but we wanted to try the polar opposite of that which is why we asked the director, Charlotte Hornsby, to work on film. We also wanted the visuals to work with the feeling of the song more so than the literal meaning. The movement, the elements, and the colors in the video capture that vibe."
Hornsby directed the clip along with Jesse Ruuttila. Watch above, and revisit Sunflower Bean's interview with The FADER.